Over the past 23 days, I have closely watched the stats of my game, Chaos Arena. I am doing this because I spent $160+ on advertisements during this period. I have earned back approximately 18 cents.
Yesterday, we hit a new peak of 898 total plays. Last week, we saw our average go from 350 plays per day double to about 720. Since then, we slowed in terms of growth, but continue to grow nonetheless.
This recent micro-success has caused the roblox algorithm to detect my game as "fun" and is now pushing the game to new players without a necessity to advertise. Today, we have so far had 400 free impressions from players seeing our game in their "for you" page, and an additional 80 from various other sources. This is promising, but still nowhere near the advertisement's 50,000 daily average impressions.
Our players are from various walks of life, but a large majority are english speaking adult males from the states. Specifically, our demographics sit at the following:
88% of accounts who play Chaos Arena are labeled 18+. 11.2% are teenage and only 0.7% are under the age of 12. For reference, according to ESRB, CA should be rated E10+.
84% Male, 8.9% Female, 8.7% unknown/other. Unsurprising given the fact it is a game about beating people up with medieval weapons.
37.2% of players are in the states. In second place is Russia, at only 7.8%. In ranks 3-6 are as follows: Thailand, Phillipines, Mexico, and Vietnam. Canada makes up a pitiful amount of 3.2%, falling in 7th. then after that comes Indonesia, Argentina, and Australia. Certainly an interesting set of places.
Despite having english voicelines, CA also has support for a lot of languages. While english makes up 64%, Spanish, Russian, Thai, and Vietnamese are other languages spoken by players.
- Feedback has been mostly positive. The small amount of negative commentary usually involves Karag'Twil, a character who is currently too powerful, or the low player count making for a boring experience. Game is currently rated at 75% upvote to downvote ratio, with 301 total votes.
- Average playtime is 5ish minutes, with only 1% playing after a whole half hour.
- People's favorite characters vary, but most agree on Hadeon being cool as hell.
